Though tourism is gradually recovering, experts predict that the market will only reach less than 50% of the 2019 levels when it peaked at around 10 million visitors. The TAT governor noted that slow recovery in the Chinese economy and flight shortages, due to supply-side issues like aircraft and maintenance, are significant factors slowing down the market's recovery. There is hope for an upturn in visitor numbers during China's "Golden Week" holiday in October, as airlines plan to increase services to handle the surge in passengers.
In an effort to revitalize tourism, Thai Lion Air will open six new routes to Guangzhou, Chengdu, Hangzhou, Shanghai, Shenzhen, and Xi'an from August 15, utilizing Boeing 737–800 and Boeing 737-900ER aircraft. The airline currently operates 15 aircraft in its fleet, consisting of 13 B737-800s and two B737-900ERs.
Thai AirAsia has also shown promising signs, with an average load factor of 80% on Chinese routes during the first half of the year, serving 13 operational routes to 12 destinations in China. The airline plans to gradually resume routes to southern China and aims for full recovery by the year's end, both in terms of destinations and flight frequencies.