In its description of Bangkok, Travelness highlights the city's unique blend of modern comforts, including megamalls and contemporary spaces, along with its impressive collection of golden temples and shrines. The blog also encourages visitors to explore the vibrant street markets, brimming with a variety of flavors - from spicy and sour to sweet and salty. Additionally, hopping on a boat to experience the floating markets is highly recommended.
The Tourism Authority of Thailand (TAT) reports that tourism in Thailand has been a significant economic driver, generating over 1.12 trillion baht (approximately US$32 billion) from January 1, 2023, to July 24, 2023. The projections for 2023 indicate that Thailand is on course to welcome at least 25 million foreign visitors, resulting in a revenue of 2.38 trillion baht (approximately US$64.50 billion). To further enhance the tourism sector, Thailand's strategic direction from 2023 to 2027 focuses on elevating tourism offerings while maintaining sustainable practices. The country also aims to leverage its "soft power" to foster and develop high-value and sustainable tourism initiatives.